As information resources explode, individuals often find themselves with too much information to sift through and too little of the information they want. Industry trends suggest niche directories will gain increasing market share because they satisfy a need for more refined data as well as the desire to keep dollars within one's own "community"—a community that is not necessarily designated by geographic boundaries but by personal affiliations and preferences instead.

Sheridan Media Group has grown through acquisition, the introduction of new titles and the expansion of existing titles. We identify audiences that are underserved by existing directories and create specialty phonebooks to benefit specific consumer populations and the businesses that survive on their patronage.